Adapt or Die

Adapt or Die is the Leaders ADAPT leadership podcast, hosted by Andreas Pettersson. When disruption hits, average leaders freeze and great ones adapt. Each episode, a founder or executive unpacks the hardest moment of their career and what it actually took to survive it.

What you will hear each week

On Adapt or Die, former tech CEO turned leadership coach Andreas Pettersson sits down with C-suite executives, founders and change-makers to dissect the challenge that almost broke them, the mindset shift that turned it around, and the measurable result that followed.

Meet Andreas Pettersson

Andreas is the host of Adapt or Die and the founder of Leaders ADAPT. He built Arcules from zero to more than 150 employees, sold it to Canon, and became Canon's youngest standalone CEO. He led through scaling chaos, investor pivots and burnout, and now coaches founders, executives and leadership teams through their own defining chapters.

Want to be a guest on the show?

If you are a founder, VP or executive with a hard-earned leadership lesson, we want your story. Our audience is hungry for raw insights, not polished PR.

What the show covers

Common questions

What is the Adapt or Die podcast?

Adapt or Die is a leadership podcast from Leaders ADAPT, hosted by Andreas Pettersson. Founders and executives unpack the hardest moment of their career, the shift that turned it around, and the result that followed.

Who hosts Adapt or Die?

Andreas Pettersson, founder of Leaders ADAPT. He built Arcules to more than 150 employees, sold it to Canon, and became Canon's youngest standalone CEO before moving into executive coaching.

Who should listen to Adapt or Die?

Founders, CEOs and senior executives scaling a company, particularly anyone who has become the bottleneck in the business they built.

How do I be a guest on Adapt or Die?

Leaders ADAPT takes guest pitches from founders, VPs and executives with a specific, hard-earned leadership lesson and real numbers behind it.

By Leaders ADAPT, the leadership and AI advisory practice led by Andreas Pettersson, Canon's youngest CEO.