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Rebecca Hall on working with Andreas Pettersson
President and CEO, Idea Hall. "The greatest surprise is how much we've all grown and changed in the time we've been working with Andreas."

Rebecca Hall
President and CEO, Idea Hall. LinkedIn
Idea Hall
Who Rebecca is
Rebecca Hall leads Idea Hall, a marketing and public relations agency. She and her team have worked with Andreas Pettersson through CEO coaching and the Executive AI Program.
In Rebecca's words
"The greatest surprise is how much we've all grown and changed in the time we've been working with Andreas."
Source: Video testimonial
"I was a little overwhelmed with where to start with AI. When Andreas came in, it helped us understand where to start, as an individual and as an organization, and where to aim our efforts."
Source: Build Your AI System page
Video: Leader's Experience: Rebecca Hall. Watch on YouTube.
Video transcript
I think the greatest surprise is how much we've all grown and changed in the time we've been working with Andreas. And one thing he kept asking me was, can I break glass? And I would say, well, maybe just chip away at the glass, maybe not a full break. But it's been amazing to look back over the time we've been with Andreas and how much the team has embraced change, come up with new ideas, experimented, and really got truly innovative in our own business about how we're using it, and how that is such a good thing for our team and our clients.
Finding that win-win was really important to our…
Transcribed from the recording and lightly edited for readability. Where the clip ends mid sentence, the transcript does too.
Also heard in the Executive AI Program, Cohort 1
Audio, 51 seconds
I was a little overwhelmed with where to start with AI. I knew it was very powerful. I knew we really needed to jump in and learn. But I didn't know where to start or how to aim my efforts. When Andreas came in, it helped us understand where to start, as an individual and as an organization, and where to aim our efforts. So now we're really using it as a co-worker, a teammate. We can speak about it with more authority and intelligence, taking advantage of the power of AI to be efficient and also making our humanity even more valuable.
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