You’ve probably got a sales call scheduled, or you’re about to book one, and you want the number first: what does CEO Coaching International cost, really? Fair. Nobody wants to sit through a pitch to learn they’re two zeros apart.
Before anything else, my disclosure, because this page competes for your attention with pages written by the firm itself. I have zero first-hand experience with CEO Coaching International: never a client, never an employee, never a partner. Every factual claim below comes from public sources, each one linked, and where I offer opinion, it’s my general view of large coaching firms, labeled as exactly that. Second disclosure: I run my own CEO coaching practice, so I’m a competitor, and you should discount accordingly.
What I can promise: nothing invented, no fact without a source, and no fabricated CEO Coaching International cost table dressed up as research. That standard is the same one I used when I compared my own mastermind against Vistage, and readers told me the honesty was the useful part.
Quick answer: CEO Coaching International cost information is not published anywhere: not on its site, and not in any credible third-party source I could verify as of July 2026. Pricing happens on a sales call. For context, Careerminds’ 2026 guide puts executive coaching at $150 to $3,500+ per hour, with six-month programs from $5,000 to $60,000; a premium ex-CEO firm sits toward the top of that band.
What does CEO Coaching International cost in 2026?
Here’s the verifiable answer, which is also the unsatisfying one: there is no published CEO Coaching International cost. I checked the firm’s homepage, its coaching and contact pages, and ran the searches you probably just ran. The company’s site routes every pricing conversation to a “Connect with a Coach” call, and no review platform or industry directory I found publishes verified rates.
So treat any blog or forum quoting an exact CEO Coaching International cost figure as a guess unless it names a source. I won’t pretend to a number I can’t verify, and that restraint is exactly what you should demand from every page ranking for this search.
What you CAN anchor on is the market tier. Careerminds’ 2026 pricing guide puts executive coaching between $150 and $3,500+ per hour, with six-month engagements running $5,000 to $60,000, and C-suite work occupying the $800-and-up stretch of that range. Firms staffed by former CEOs who coach other CEOs price at the premium end of any market, and there’s a simple reason: the coach’s opportunity cost is high.
My own published rates ($1,200 an hour, $5,000 to $10,000 a month) sit in that same premium tier, which gives you one public benchmark for the tier any CEO Coaching International cost quote will likely land in. The fuller market tables live in our Executive Coaching Cost Index.
The practical move: go into the call with a budget range already set from market data, then make them justify their position within it. Later in this post I’ll give you the exact list of things to pin down before any CEO Coaching International cost quote should get your signature.
What CEO Coaching International actually is
Facts first, all from the firm’s own published materials.
CEO Coaching International was founded in 2008 by Mark Moses, a serial entrepreneur who built Student Painters and Platinum Capital Group before coaching, and who published the book Make Big Happen in 2016. By the firm’s own numbers, it has coached more than 2,000 CEOs and entrepreneurs across 90+ countries.
Three structural facts matter for your evaluation:
- The coaches are former CEOs, presidents, and executives. The firm says many led companies through eight, nine, and ten-figure exits. That clears the first bar I set for any coach: they must have operated, not just coached.
- You’re buying a system, not just a person. The Make BIG Happen System is the firm’s proprietary 3-step framework, supported by what it describes as 25+ tools. Your experience will be that framework, delivered by whichever coach you’re matched with.
- The scale is real. The firm reports 107 client exits worth over $26.6 billion. Whatever else is true, this isn’t a two-person shop with a nice website.
Notice what’s absent from all of it: a pricing page. None of these facts tell you whether the firm is right for YOUR company either, which is a stage question, not a brand question. Hold that thought for the alternatives section.
CEO Coaching International reviews: what’s actually public
The CEO Coaching International reviews landscape is thinner than you’d expect for a firm this size, and knowing what each source actually measures keeps you from over-reading it.
The firm’s own client data. Its 2025 client survey reports a Net Promoter Score of 64.91, which the firm notes is well above the 30-40 professional services average. It also reports that clients engaged for two-plus years averaged 22.8 percent annual revenue growth and 37.5 percent EBITDA growth, roughly double and triple U.S. benchmarks it attributes to NYU Stern data. Read those the way you’d read any vendor-published metric: real research, run by the party selling to you, surveying the clients who stayed.
Employee reviews. Glassdoor held just 8 employee reviews at my check in July 2026, skewing positive about coach caliber. RepVue shows a 3.4 out of 5 employee rating. Small samples, and remember these measure what it’s like to WORK there, not what it’s like to be coached there.
Independent client reviews. Here’s the notable gap: I could not find a meaningful body of independent, verifiable client reviews on neutral platforms. None of the public reviews I found state what CEO Coaching International cost them, either. At this price tier that’s normal (CEOs don’t leave Yelp reviews), but it means your real diligence tool is reference calls, not review sites.
My read on the evidence, opinion clearly labeled: the firm is legitimate, established, and structurally better designed than most big coaching brands because of its ex-CEO hiring bar. Whether it’s worth a premium fee for YOU depends on the individual coach you’d get and the stage fit, which no NPS score can answer.
My lens for any large ex-CEO coaching firm (not CCI-specific)
I evaluate coaches and firms for a living, I’ve personally hired 10 to 15 advisors across my career as an executive and CEO, and I’ve watched clients arrive from the big names. Three failure modes show up again and again at large coaching firms. I have no first-hand basis to claim any of them about CEO Coaching International, so treat this as the checklist I’d run on ANY firm of that shape, including mine.
Failure mode 1: the best-before-date coach. Some ex-CEOs at large firms use coaching to slow down after a big career, not to accelerate yours. The pattern isn’t about age; it’s about whether the passion and drive are still there, or you’re funding a comfortable wind-down. One energetic reference call usually settles it.
Failure mode 2: the cookie-cutter framework. Rigid systems are a double-edged sword. You get tested playbooks and strategy documents, and you also get the same thing taught the same way to every client, aging a little every year. A framework built five years ago was great five years ago.
Failure mode 3: too slow on AI. Big organizations update curricula slowly, and AI moves monthly. A recent client of mine had paid some of the most famous firms in the industry and got high-level AI keynotes: nothing on agentic workflows, nothing on personal productivity, nothing on rolling AI out to a team. In 2026 that gap is disqualifying, because AI has to be the first item on the agenda, not a module.
Small, nimble, still-hungry coaches beat large firms on all three of these, which is the honest reason independents like me exist. Large firms beat independents on continuity, coach matching, and standardized process. Pick the trade you can live with.
Eight things to pin down on the sales call
Reciprocity, from someone who sits on the selling side of these calls: here’s exactly what I’d make any premium firm show me before signing. This list turns an unpublished price into an evaluable proposal.
- The all-in first-year number: fees, onboarding, planning sessions, events, travel. Get your total CEO Coaching International cost in writing, not a monthly figure with asterisks.
- The specific coach you’d be matched with, by name, before you commit.
- That coach’s operating history: what they built, scaled, or exited, and how recently. A brilliant exit in 2009 is a different qualification than one in 2021.
- A live walkthrough of how one of their current clients uses AI day to day. Slideware doesn’t count.
- Two references from companies at YOUR revenue stage when they started, and permission to call them.
- The measurable result they’d commit to in the first two quarters, and the metric they’d accept being judged on.
- What happens if the coach match doesn’t work: rematch policy, exit terms, refund terms.
- Who actually shows up weekly. Founder-brand firms sell the famous name; confirm whether you ever see them.
A firm that answers all eight crisply deserves your shortlist, whatever the CEO Coaching International cost proposal turns out to say. A firm that dodges half of them told you the answer for free.
CEO Coaching International alternatives worth comparing
Without a public CEO Coaching International cost to compare against, the smart move is to price the FORMAT, not the brand. There are three real alternatives, and they solve different problems.
An independent ex-CEO coach (1:1, hands-on). Same operator credentials, no framework overhead, and the person you interview is the person you get. This is my own category, so bias noted, but the economics are transparent: I publish my pricing, $1,200 an hour, with retainers of $5,000 to $10,000 a month, results are expected inside 4 to 8 months, and prospects can call my client references before spending anything. What nimble looks like in practice: one client with no modern funnel went from under $10,000 in ad spend to a $700,000 pipeline and close to $200,000 in closed business at 60 percent margin, three months after we built their AI-driven pipeline and SEO engine. If that’s the flavor of help you’re after, book a 30-minute call and compare me directly against any firm’s proposal.
A CEO peer group. A room of CEOs at your stage, meeting monthly, applying peer pressure and pattern recognition. A fraction of any plausible CEO Coaching International cost, and genuinely valuable for perspective, though nobody in the room owns your result. My full breakdown of formats and prices is in the CEO peer group guide.
A CEO mastermind. Peer format plus curriculum and hot seats, usually run by an operator. I run one, and I wrote an honest comparison against the biggest name in that category in my CEO mastermind vs Vistage review, including where the big brand wins.
If you’re not sure which format fits your situation at all, start with my coaching vs mastermind vs peer group comparison, then come back to brand shopping. Format first, brand second, coach third: that order alone will save you five figures. And for the definition-level view of what 1:1 work should include, my guide to CEO coaching covers structure, cadence, and what results should show up when.
The verdict
CEO Coaching International is a real, established firm with an ex-CEO coaching bench, vendor-published client results, and no public pricing. That last part isn’t a scandal; it’s a sales strategy, and now you know how to counter it: anchor on market data, demand the eight answers above, and check the individual coach against stage fit and AI depth rather than trusting the brand’s average.
If the CEO Coaching International cost quote you eventually receive survives all eight checks at a price you’d happily pay twice for the projected result, sign it. If it doesn’t, you already have the alternatives mapped, and my ranked list of the best CEO coaches and firms shows who fits which stage. For what changes when the buyer is a CEO rather than a VP, see CEO coaching vs executive coaching.
Frequently asked questions about CEO Coaching International cost
How much does CEO Coaching International cost?
There is no published price, and no credible third-party source I could verify as of July 2026; quotes happen on the firm’s sales calls. For market context, Careerminds’ 2026 guide puts executive coaching at $150 to $3,500+ per hour and $5,000 to $60,000 for six-month programs, with premium ex-CEO firms toward the top of that band.
Is CEO Coaching International legit?
Yes, by every public indicator. The firm was founded in 2008 by entrepreneur Mark Moses, reports more than 2,000 CEOs coached across 90+ countries, staffs former CEOs and presidents as coaches, and publishes a 2025 client Net Promoter Score of 64.91. Whether it fits your company’s stage is a separate evaluation.
What do CEO Coaching International reviews say?
Public material is mostly the firm’s own client survey data (NPS 64.91, above the 30-40 professional services average it cites) plus a handful of employee reviews: 8 on Glassdoor and a 3.4 out of 5 employee rating on RepVue at my July 2026 check. Independent client reviews are scarce, so reference calls matter more than review sites.
Who founded CEO Coaching International?
Mark Moses founded the firm in 2008 after building companies including Student Painters and Platinum Capital Group. He wrote Make Big Happen (2016), and the firm’s coaching model is built around its Make BIG Happen System, a 3-step framework it says is supported by more than 25 tools.
What are the best CEO Coaching International alternatives?
Three formats compete with a big-firm engagement: an independent ex-CEO coach for hands-on 1:1 work with transparent pricing, a CEO peer group for pattern recognition at lower cost, and a CEO mastermind for peer accountability plus curriculum. Price the format first, then the brand, then vet the individual coach against operating recency and AI depth.
Why doesn’t CEO Coaching International publish pricing?
Unpublished pricing is standard for premium coaching firms: it lets them scope fees to company size and negotiate live. Treat every CEO Coaching International cost conversation as a negotiation, because it is one. Set a budget range from market data, get the all-in first-year number in writing, and make the proposal survive stage-fit, AI-depth, and reference checks before you sign.
Before you take that sales call
Walk in with the eight answers this post gave you and the call changes character: you stop being a prospect and start being a buyer. If you want a second opinion on whatever proposal lands, or you’d rather compare the independent route first, that’s literally my job.
Bring the proposal to a 30-minute call with me: my pricing is public at $5,000 to $10,000 a month, my references are callable, and I’ll tell you straight if the firm’s offer is the better fit for your stage. There’s also one disqualifier I check on every big-firm proposal that I’ve never seen a sales deck survive unprepared. I’ll walk you through it on the call, and whatever CEO Coaching International cost figure they’ve quoted you, you’ll know within 30 minutes whether it’s worth it.
