By Andreas Pettersson, Founder, Leaders ADAPT
Four hundred members in March 2019. Twenty thousand by October 2022, per Wikipedia. A $1.1 billion valuation and a 60,000 name waitlist. Then, in April 2023, a 14 percent staff cut. Chief grew fast and in public, and then it had to grow up.
Chief membership is the product most people mean when they search "what is Chief". It is a network for senior women executives, mostly employed leaders inside large companies, and most of the time the employer pays. I lead a different room: the Leaders ADAPT CEO Mastermind, virtual, at most 14 members, no revenue gate, built for owners. Chief and I rarely compete for the same person. This is Chief's entry in the CEO Peer Group Index, with every value sourced and every gap marked.
Quick answer: Chief is a paid membership network for senior women executives, built around Guide led Core peer groups that meet about every five weeks, plus coaching, Wharton courses and clubhouses. Chief's own June 2024 document lists Core Standard at $5,900 and Core Premium at $7,900 a year. In 2023, employers paid for 70 percent of memberships.
What Chief membership is, in 12 fields
Chief is a membership network for senior women executives, built around Guide led Core peer groups, executive coaching, Wharton courses and city clubhouses. Every value below was read from chief.com, Chief's own 2024 PDF or the press sources named, in October 2026.
| Field | Value | Source |
|---|---|---|
| What it is | A paid network for senior women leaders: Core peer groups led by a Chief Guide, one to one coaching, four quarterly Wharton courses, summits and clubhouses | Membership |
| Cost and year one | No price on chief.com. Chief's June 2024 PDF: Core Standard $5,900, Core Premium $7,900 a year. Press: $5,800 for VP, $7,900 for C suite, clubhouse add on $1,000. Joining fee and increases: not published | Chief PDF, Axios, Fortune |
| Gates | Effective October 2025: C suite at 1,000+ employee organisations or a public board seat, CEO, CXO, VP or SVP or founder at mid market to enterprise companies, or builders with prior VP+ roles, $2M+ revenue or venture funding. 15+ years of leadership described. For senior women leaders | Membership criteria, Chief |
| Group size | Not officially published. A member testimonial on chief.com says about 10 women. Fortune says eight to 12 | Membership, Fortune |
| Time commitment | Core every five weeks or so, six guided sessions a year on the current page, four quarterly Wharton courses, annual summits. Fortune in 2023: two hours, once a month | Chief PDF, Membership |
| Facilitator model | Chief Guides, described as veteran coaches, who run Core and give one to one coaching | Chief PDF |
| Contract and cancellation | Not published in readable form. The FAQ lists a question on the membership term, but the answer could not be read | FAQ |
| Format and geography | In person and virtual. Clubhouses in New York, San Francisco, Chicago and Washington DC. UK pricing in pounds. Clubhouse access in base membership since October 2025 | Membership, Fortune, Wikipedia |
| Industry mix | Cross industry corporate leaders, 10,000+ companies represented, 44% C suite. Employers paid for 70% of memberships in 2023 | Chief, TechCrunch |
| What members say | "Chief is not a done-for-you experience (and I don't know any community that is)", a New York member. "Chief leadership seems to have chosen the performative over the meaningful", a founding Boston member who cancelled. Both member opinion | Fortune, Women's Agenda |
| Founded and size | Launched February 2019 by Carolyn Childers and Lindsay Kaplan. About 20,000 members by October 2022. Current count: not published | Fortune, Wikipedia |
| Best for and not for | For senior women in corporate roles, often employer paid, who want coaching and a peer circle at their level. Not for men, for owners of small companies, or for anyone who wants a full day monthly board | Read of all sources above |
What the Chief network does well
It writes its gate down. Most groups in the Index say "by invitation" and stop. Chief publishes dated criteria with headcount bands, titles and a builders category. A candidate can tell from the outside whether she qualifies. That is rarer than it should be.
It keeps the altitude consistent. With 44 percent of members in the C suite and a 15 year leadership bar, a vice president in a Core group is not sitting beside someone in her first management role. Peers at the same level are the whole point of a peer group, and Chief sorts for it.
It pairs the circle with a coach. Each Core group is led by a Chief Guide who also does one to one coaching, per Chief's own document. For an executive who has never had a coach, that is two products in one invoice.
And it fits inside a corporate budget. Employers paid for 70 percent of memberships in 2023. For a senior woman whose company has a development line, Chief is often the easiest yes on the list.
What Chief does not publish
The price, on its own site. The figures above come from a 2024 PDF and from press. If you searched for the Chief membership cost, the honest answer is $5,900 to $7,900 a year on the last document Chief itself published, with the current figure given at application.
The group size. Chief does not state it. The numbers on record are a member's "about 10" and a reporter's "eight to 12".
The contract. The FAQ lists the question "How long is the membership term?" but the answer is not readable. No cancellation policy appears anywhere fetched.
The current size. The 20,000 figure is from 2022. Chief's own pages say "10,000+ companies represented" and give no member count.
Who the Chief women's network is not for
Men. Chief is a network for senior women leaders, by design and in every line of its criteria.
A woman who owns a small company and runs the payroll herself. The builders category admits founders with $2M+ in revenue or venture funding, so she may qualify. The question is whether the room fits. In a circle where most peers run functions inside 1,000 person organisations, her problem this month may be cash, and theirs may be a reorganisation. The Women Presidents Organization is built for women who own the company, and it is the closer comparison for her.
Anyone who wants a full working day once a month. Core meets about every five weeks, in sessions the press describes as two hours. That is a lighter rhythm than the classic executive peer groups with a monthly full day.
Anyone who pays personally and needs the terms first. Chief does not publish its term or its exit.
The structural gap: who carries the cost of the decision
Years ago, at Arcules, an investor I was talking to made remarks about the women on my leadership team. I walked away from the money. Six months of runway went with it. I slept fine.
I tell that story here for one reason. The decision was mine to make because the company was mine to run, and the cost landed on my plan, not on someone else's budget line. Most of the people in a Chief Core group decide inside a structure someone else owns. Their judgement can be excellent. The exposure is different.
A Guide who is a veteran coach can hold that room well. What the model does not give an owner is a chair who has signed the payroll, lost the runway and still had to open the office on Monday.
An employer paid seat does not signal a weaker member. It signals a different question on the table. For a corporate executive, that is exactly the right room. For a woman who owns the company, it is worth asking whether the questions she brings will be the questions the room knows how to answer.
The Leaders ADAPT room, measured on Chief's 12 fields
I score my own group on the same fields so the comparison is fair. It is not a better room. It is built for a different person, and you can line the two up in the CEO peer group compare tool.
| Field | Leaders ADAPT CEO Mastermind | Source |
|---|---|---|
| What it is | A virtual mastermind for owners, founders and CEOs, run by an operator | CEO Mastermind |
| Cost and year one | Never printed on the blog. Shared on a fit call | This page |
| Gates | No revenue gate. You need to have built something and want a direct room | This page |
| Group size | At most 14 members | This page |
| Time commitment | A monthly virtual session plus weekly office hours | This page |
| Facilitator model | Me, an operator: I scaled an AI company past 150 people and exited it to Canon | This page |
| Contract and cancellation | No multi year contract | This page |
| Format and geography | Virtual, with seats filled by fit rather than city | This page |
| Industry mix | Lending, logistics, wellness, aviation services, title services, flooring, home care | This page |
| What members say | No member is ever named on this site, so there is no quote | This page |
| Founded and size | Leaders ADAPT, founded by Andreas Pettersson. A single room, capped at 14 | This page |
| Best for and not for | For owners of $1M to $20M+ companies who carry the payroll and want peers who do too. Not for a corporate executive with a development budget, and not for anyone who wants a gentle room | This page |
A room where everyone signs the payroll
The Leaders ADAPT CEO Mastermind is for the owner who would sit at the edge of a corporate circle. Virtual, at most 14 members, no revenue gate, and the chair is an operator who scaled a company to 150+ people and exited to Canon.
Every monthly session follows the same mechanism: a scored check in, one member's company on the hot seat against a ten slide template, the room's feedback on five fixed prompts, and one committed action with an owner and a date. Weekly office hours sit in between. I run it direct, because I have sat in groups that were too polite to change anything.
It is not for an executive whose employer is buying a development programme.
Chief membership FAQ
What is Chief?
Chief is a paid membership network for senior women executives, launched in February 2019. Its core product is the Core group, a small peer advisory circle led by a Chief Guide, a veteran coach who also gives one to one coaching. Membership adds quarterly Wharton courses, annual summits and clubhouses in New York, San Francisco, Chicago and Washington DC.
How much does Chief membership cost?
The chief.com membership page shows no price. Chief's own June 2024 membership document lists Core Standard at $5,900 a year and Core Premium at $7,900 a year. Press reports from 2023 and 2024 give $5,800 for VP level members, $7,900 for C suite members and a $1,000 clubhouse add on. A joining fee and annual increases are not published.
Who qualifies for Chief membership?
Criteria effective October 2025 cover four groups: C suite leaders at organisations of 1,000 or more employees or with a public board seat, senior leaders and founders at mid market to enterprise companies, and builders with prior VP or higher roles, $2M or more in revenue or venture funding. The network is for senior women leaders, with 15 or more years of leadership described.
How often do Chief Core groups meet?
Chief's June 2024 document says Core meets about every five weeks, and the current membership page lists six guided peer advisory sessions a year plus four quarterly Wharton courses. A 2023 press report described two hour sessions once a month. Group size is not officially published, with about 10 in a member testimonial and eight to 12 in press.
Who pays for Chief membership?
In April 2023, TechCrunch reported that employers paid for 70 percent of Chief memberships. That makes Chief closer to a corporate leadership development purchase than a personal one for most members. Chief does not publish its contract term or cancellation policy in a readable form, so a member paying personally has to ask for the terms directly.
What do Chief network reviews say?
Member opinion is mixed on the record. A New York member told Fortune in 2023 that Chief is not a done for you experience. A founding member of the Boston branch who cancelled said in March 2023 that leadership had chosen the performative over the meaningful. Chief's co-founders responded that they take member feedback seriously.
Chief membership: the verdict
If you are a senior woman inside a large organisation and your employer will pay, Chief membership is one of the clearest products in this Index. The gate is published, the altitude is consistent and the coach comes with the circle. Ask for the current price in writing, ask for the term and the exit, and ask how big your Core group will be.
If you own the company and the cash is yours, compare it with WPO and with rooms built for owners before you sign.
Who in your next peer group will have paid for a decision with their own runway?


