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Academy course 10 of 18 · 3 lessons · 11 min · video
Ethos, Pathos, Logos: Persuasion at the Executive Table
Credibility, emotion and evidence at the executive table: board updates, all hands and the vision pitch.
Your first five minutes
Why good arguments lose at the executive table
Lesson 1 of 3 · 3:41 · Watch, listen or read
0 of 3 lessons marked complete on this device.
Narrated by Andreas Pettersson. Built from the Leaders ADAPT library with Martha Spalding.
Your course, one useful move at a time.
- 1Why good arguments lose at the executive table
Why a sound case can lose at the executive table, and the three appeals Aristotle named that decide who gets the yes.3:41 - 2Ethos, pathos and logos in the rooms you lead
What each appeal looks like in a board update and an all hands, and the habit that quietly drains each one.4:02 - 3Balancing all three in a vision pitch
A company vision built on all three appeals, line by line, and an honest audit of the appeal you lean on too hard.3:27
All lessons are recorded.
How a lesson works
Each lesson is about five minutes, the slides with Andreas narrating, or audio only on your phone between meetings. It opens on one situation at the executive level, teaches one tool, and closes with your move: one thing to do before the next lesson. The full written lesson sits under the player, so you can read instead, or go back for the exact sentence you want to use.
Created and narrated by Andreas Pettersson. The narration uses an AI model of Andreas's own voice.