By Andreas Pettersson, Founder, Leaders ADAPT
In my first three months at Arcules I hired 30 people. By year two it was 70. Before the exit I had personally hired more than 80. Hiring at that pace is a go to market problem and a leadership problem at the same time.
So I understand why revenue leaders search for Pavilion membership, and why some CEOs follow them. I have a horse in this race. At Leaders ADAPT I host a virtual mastermind for CEOs, never larger than 14 people and open at any revenue level, built mainly for owners outside the software world Pavilion serves best. This is the Pavilion entry in the CEO Peer Group Index, every field sourced, every blank marked.
Quick answer: Pavilion is a go to market executive community, formerly Revenue Collective. Pavilion membership costs $2,700 a year at the Executive tier and $1,375 at Associate. The Scale peer group is $7,500 a year. CEO Pavilion, for B2B SaaS and tech CEOs at $5M to $500M in recurring revenue, puts members in councils of 6 to 8 and does not publish its price.
What Pavilion is, in 12 fields
Pavilion is a membership network for go to market leaders, with a separate, unpriced CEO tier for software CEOs, rather than a single CEO peer group. That distinction drives everything in the table. I read every row in October 2026.
| Field | Value | Source |
|---|---|---|
| What it is | A go to market executive community with tiered memberships, operator led courses and invitation only moderated peer councils | Home page |
| Cost and year one | Executive $2,700 a year ($225 a month billed annually). Associate $1,375. Scale peer group $7,500, or $5,000 for current or former members, $500 deposit. Gold and CEO tiers not priced. No joining fee listed. Increases not published | Pricing, Scale, CEO |
| Gates | By role and company size. Associate: managers and directors. Executive: VP and above in go to market. Gold: non founder VP and C level at $100M to $3B ARR. CEO: leaders of B2B SaaS and tech companies at $5M to $500M ARR | Pricing, Gold, CEO |
| Group size | CEO Small Councils of 6 to 8. Scale councils of 8 to 10. Gold councils of 6 to 8 | CEO, Scale, Gold |
| Time commitment | CEO councils every two weeks, length not published, plus annual retreats and summits. Scale: two hours a month in two one hour sessions | CEO, Scale |
| Facilitator model | "Every council is led by a recruited, trained, paid facilitator." CEO councils "professionally moderated" | Scale, CEO |
| Contract and cancellation | Auto renews annually or monthly. Cancel at least seven days before renewal and agree to an exit interview. No refunds or credits. Late payments accrue 1.5% a month | Terms of service |
| Format and geography | Hybrid: Slack and Zoom plus dinners, roadshows and meetups. CEO hub cities: New York, San Francisco, London, Austin, Atlanta, Chicago | Home page, Premium |
| Industry mix | Go to market leaders in B2B SaaS, AI, fintech and services | Home page |
| What members say | Not published. No independent quoted review found. One review site carries paraphrased company testimonials only | B2B SaaS Reviews |
| Founded and size | Founded 2016 in New York as Revenue Collective. 5,000+ executives today. 10,000 members claimed in 2022 | CB Insights, Home page, 2022 post |
| Best for and not for | For revenue and go to market leaders, and software CEOs between $5M and $500M ARR. Not for owners outside tech, or CEOs who want one standing peer board instead of a community platform | Read of all sources above |
What Pavilion does well
It publishes the entry price. The Pavilion membership cost for the two main individual tiers is on the pricing page, and the Scale peer group price, discount and deposit are on their own page. For a buyer comparing options, that is a real courtesy.
It knows who it serves. The tiers are named by role, and the gates are written in recurring revenue bands. A VP of sales at a software company can tell in a minute which door is hers.
It teaches the function. Pavilion University passed 12,000 enrollments, by the company's 2024 review, and chapters hosted more than 1,000 events. For a revenue leader who needs to learn forecasting, comp design or pipeline reviews from peers who did it last year, that volume is the asset.
The councils are small and paid for. Councils of 6 to 8 with a recruited, trained, paid facilitator are a serious format. At the CEO tier they meet every two weeks, which is more often than most CEO groups in the Index.
What Pavilion does not publish
The CEO price. The CEO Pavilion page describes the councils, the retreats and the summits, but not the cost. The Gold tier is the same.
Pavilion reviews from members. No independent member quote turned up in the sources I could read. The one review site that lists Pavilion carries paraphrased company testimonials, not member voices.
Council length. The CEO councils meet every two weeks. How long each session runs is not stated.
A current, consistent member count. The home page says more than 5,000 executives. A 2022 company post claimed 10,000. The difference may reflect tier changes, and it is not explained.
The cancellation terms are published, and they are strict. Seven days of notice before renewal, an exit interview, and no refunds or credits under the terms of service. Read them before you join Pavilion on an annual plan.
Who Pavilion membership is not for
The owner of a non tech company. A flooring company, a logistics firm or a home care agency has no tier here. The CEO tier is written for B2B SaaS and tech leaders, and the revenue bands are written in ARR.
The CEO who wants one standing board. The Pavilion network is a platform: channels, courses, dinners, councils, summits. That breadth is the product. A CEO who wants the same small group every month, working on the whole company, is buying a different thing.
The founder below $5 million in recurring revenue who wants CEO peers. The CEO tier starts at $5 million ARR. Below that, the Executive tier is built for functional leaders, not founders.
The revenue leader is the best fit, and the sales leadership coaching page covers what else that leader can buy. A founder still closing the deals personally should read founder led sales before paying for a community built for the next stage.
The structural gap: a function room sees part of the company
Back to those 80 hires. Every one of them was a leadership decision before it was a functional one. Who leads the new team, who reports to whom, which promise to a customer the company can actually keep. Those calls sat with me, across Europe, Japan and the US, not with the head of any one function.
A room sorted by function is excellent at the function. Peers in a go to market council have seen your pipeline problem before, and they will tell you how they fixed it. That is real value for a revenue leader.
But a CEO's hardest problems usually sit between functions. Sales is missing plan because product shipped late, because engineering was hiring for the wrong roles, because the leadership team never agreed on the three priorities. A function room sees one link in that chain.
Being in the same industry does not signal being on the same climb. It signals sharing a vocabulary. Pavilion CEO councils narrow that by gating on ARR, which helps. They still sort by sector first, so an owner outside software has no room here at all.
The CEO peer group compare tool shows how each group in the Index sorts its members, by function, sector, wealth or stage.
The Leaders ADAPT room, laid out in the same 12 fields
My room is scored by the same 12 fields. It is not a better community. It is not a community at all. It is one room, built for the whole job rather than one function.
| Field | Leaders ADAPT CEO Mastermind | Source |
|---|---|---|
| What it is | A virtual CEO mastermind for founders and owners across industries, led by the operator who founded it | CEO Mastermind |
| Cost and year one | Not listed on blog pages. Explained during a fit call | This page |
| Gates | No revenue gate, no sector gate, no ARR band. You need to have built something and to want direct challenge | This page |
| Group size | At most 14 members | This page |
| Time commitment | A monthly virtual session plus weekly office hours | This page |
| Facilitator model | An operator rather than a recruited facilitator. I scaled an AI company to more than 150 people and exited it to Canon, and I run every session | This page |
| Contract and cancellation | No multi year contract | This page |
| Format and geography | Virtual. No hub cities, no dinners | This page |
| Industry mix | Home care, flooring, title services, aviation services, wellness, logistics, lending | This page |
| What members say | Members stay unnamed on this site, so no quotes are listed | This page |
| Founded and size | Leaders ADAPT, founded by Andreas Pettersson. A single room capped at 14 | This page |
| Best for and not for | For owners of $1M to $20M+ companies in any industry who want peers to challenge the whole plan. Not for a revenue leader who wants function training, courses or a large network of software peers | This page |
The trade cuts both ways. No courses, no Slack channels, no summits. One room that looks at the whole company each month.
One room for the whole company
The Leaders ADAPT CEO Mastermind is for the owner who has no tier at a software community and no time for a platform. It is virtual, holds at most 14 members, has no revenue gate, and is run by an operator who scaled a company to 150+ people and exited to Canon.
The agenda is fixed. A 1 to 10 check in tracked over time, then one company on the hot seat with a ten slide template that covers unit economics, the customer, leadership and the decisions in front of it. The room answers five set prompts, and the sharpest is what the presenter is not seeing. Everyone leaves with one action, an owner and a date.
It is not a room for agreement. I keep it direct on purpose.
Pavilion membership FAQ
What is Pavilion?
Pavilion is a membership community for go to market executives, founded in 2016 in New York as Revenue Collective. It offers tiered memberships, operator led courses, online channels, local events and invitation only peer councils with a paid facilitator. It reports more than 5,000 executives, mostly in B2B software, AI, fintech and services companies.
How much does Pavilion membership cost?
Pavilion lists Executive membership at $2,700 a year, billed annually, and Associate membership at $1,375 a year. The Scale peer group costs $7,500 a year, or $5,000 for existing or former members, with a $500 deposit. Prices for the Gold tier and for CEO Pavilion are not published. No joining fee is listed.
Who is CEO Pavilion for?
Pavilion describes CEO Pavilion as solely for executives leading high growth B2B SaaS or tech companies with $5 million to $500 million in annual recurring revenue. Members sit in small councils of 6 to 8 CEO peers that meet every two weeks with a professional moderator, and the tier adds annual retreats and summits in hub cities.
Can you cancel Pavilion membership?
Under its terms of service, Pavilion membership renews automatically on an annual or monthly basis until cancelled. A member must cancel through the support site at least seven days before renewal and agree to an exit interview. Pavilion states that it does not offer refunds or credits, and late payments accrue interest at 1.5 percent a month.
What do Pavilion reviews say?
No independent, quoted member review of Pavilion was found for this profile. A software review site carries only paraphrased company testimonials, and the main business review platform could not be read. Pavilion publishes its own activity figures, such as more than 1,000 chapter events in 2024 attended by nearly 8,000 members.
How do you join Pavilion?
Applicants choose a tier by role. Associate is for managers and directors, Executive for vice presidents and above in go to market roles, Gold for non founder vice presidents and C level leaders at $100 million to $3 billion in recurring revenue, and CEO Pavilion for software CEOs at $5 million to $500 million. Peer councils are invitation only.
Which problem are you paying a room to solve?
Pavilion membership is a good buy for a revenue leader who wants to get better at the function, and a reasonable one for a software CEO between $5 million and $500 million who wants small councils every two weeks. Ask for the CEO price in writing and read the renewal terms first.
If your hardest problem sits between the functions, not inside one, the room needs to see the whole company. Name the problem. Then pick the room built for it.
If that problem is the whole company, see the CEO Mastermind.
