By Andreas Pettersson, Founder, Leaders ADAPT
The usual story about EOS vs Pinnacle says Pinnacle and System & Soul exist because EOS failed. That is not quite right. They exist because EOS is rigid, and some of the people who implemented it wanted room to bend.
I know the rigidity well. I ran EOS for years at Arcules and I run it at Leaders ADAPT today. There is too much rigidity in EOS in the beginning.
One story from those years still bothers me. We worked with an implementer who wanted us to stick to quarterly targets no matter what.
Over time I felt the only reason was the implementer's own calendar: showing up at our door every third month, spacing out clients. Meanwhile we had real business situations where we had to pivot. It was more about the calendar than what was good for our business.
That is the gap both newer systems were built to close. This page is one spoke of our business operating system comparison.
Quick answer: EOS, Pinnacle and System & Soul share a root: Pinnacle and System & Soul were founded by people who had implemented or coached EOS. EOS is standardised and taught the same way everywhere. Pinnacle, founded in 2019, sells a customizable system shaped by a Business Guide. System & Soul, founded in 2021, adds deliberate culture and team health work to the execution tools.
EOS vs Pinnacle: what is the difference?
Pinnacle is a business operating system from Pinnacle Business Guides that keeps the EOS style of execution tools but lets a guide customize them to the company.
The founder of Pinnacle Business Guides was one of the original EOS implementers, and the company was founded on November 9, 2019 (Pinnacle Business Guides, read September 2026). Its comparison page says the system was developed by experienced EOS implementers who wanted to evolve and expand the toolset (Pinnacle comparison, read September 2026).
Three differences stand out from its own materials.
Customisation. Pinnacle describes a customizable framework and a custom operating system built from an assessment. EOS teaches the same tools the same way.
Fit claims. Pinnacle positions itself for situations it says other systems do not fully serve: franchising, multi site operations, purpose driven companies, exits and larger organisations of 250 to 1,500 employees.
The guide. Pinnacle says its real difference is the Business Guide who works alongside the team. EOS puts the tools first and the implementer second.
On Pinnacle vs EOS, my read is simple. If rigidity is your only complaint, Pinnacle is a real answer. If your complaint is that nothing changed, look closer to home first.
I have no stake in which of these you pick. Leaders ADAPT is independent, with no affiliation, certification or endorsement from Pinnacle Business Guides, System & Soul, EOS Worldwide, Scaling Up, FranklinCovey or any framework owner. Their names are used here to describe their systems. Nothing proprietary from any of them is reproduced.
What is System & Soul, and who created it?
System & Soul is a business operating system that pairs a small set of execution tools with deliberate work on culture and team health.
System & Soul was founded in March 2021. Two of its three founders had been EOS coaches, and the third came from leading a division of a leadership development organisation (System & Soul, read September 2026). They say they built it because clients needed a more flexible system that met leadership teams where they were.
Its tools will look familiar to anyone on EOS. An Org Chart, a Scoreboard, three to five quarterly Objectives with clear owners, a Weekly Sync meeting and a One-Page Road Map, plus quarterly planning with team health reviews (System & Soul, How It Works, read September 2026).
The difference is the weighting. System & Soul positions people and culture as equal to performance, not one component of six. That is the core of the System and Soul vs EOS argument: EOS treats people as one part of the machine, System & Soul treats culture as something you run on purpose.
Is that emphasis worth a switch? It depends on what your weekly meeting already does with culture. EOS surfaces the issues. The Nordic habit of pulling the problem away from the person fits that tool well, provided the leadership team actually runs it that way.
If your team already talks about how it works together, not just what it delivers, you may have most of what System & Soul adds. If culture only appears once a year at the offsite, its structure could help.
I have not run either Pinnacle or System & Soul. What follows is an operator reading their public materials, not a user review.
How do EOS, Pinnacle and System & Soul compare?
| EOS | Pinnacle | System & Soul | |
|---|---|---|---|
| Origin | Traction, the original system | Founded November 2019 by one of the original EOS implementers | Founded March 2021 by two former EOS coaches and a leadership organisation executive |
| Core idea | Simple, standardised tools, same everywhere | Customizable system shaped by a Business Guide | Structure plus culture, weighted equally |
| Stated fit | 10 to 250 employees (EOS Worldwide) | Includes franchising, multi site, 250 to 1,500 employees | Leadership teams wanting culture work built in |
| Weekly meeting | Level 10 Meeting | Guide led, customised | Weekly Sync |
| Quarterly goals | Rocks | Customised priorities | Three to five Objectives |
| Engagement | About two years on average (EOS Worldwide) | Not published | Two year engagement recommended |
| Published cost | Set per implementer, not published | Not published, quote based | Coach fees of $2,000 to $6,000 a month |
Sources: each vendor's own pages, read September 2026, linked in the sections above and below. Costs and fit claims are the vendors' own statements.
How much do Pinnacle and System & Soul cost?
System & Soul publishes a range. Its site says that working with a coach costs anywhere from $2,000 to $6,000 a month, depending on the coach, the engagement and travel, over a recommended two year engagement (System & Soul, read September 2026). It also offers do it yourself resources and workshops at lower cost.
Pinnacle does not publish pricing. Fees are quote based, set by the individual guide. I will not print a number I cannot source.
EOS Worldwide does not publish implementer fees either. It says they vary by implementer and that clients stay about two years on average (EOS Worldwide, updated July 2026). Our EOS implementer cost page collects the published ranges.
The practical point: all three are roughly two year commitments with an outside guide. The cheaper choice is the one you only have to make once.
Should you switch from EOS to Pinnacle? What comes after EOS?
Before you switch, run four checks. I call it the switch test.
- Is the problem the tools, the implementer or the leadership team? Name which one, in writing.
- Have you tried a different implementer? An implementer who is not working for you gets replaced, not tolerated, and a new guide often fixes rigidity faster than a new system.
- Are you switching to get flexibility, or to avoid a hard people decision? Only the first is a reason.
- Can the team afford to restart the learning curve? Every system takes many 90 day cycles to learn.
If the answer to the first check is the tools, a flexible EOS derived system is a reasonable move. If it is the implementer, change the implementer. If it is the leadership team, no system will help until that is fixed. An outside read on which check you are failing is exactly what 1:1 advisory is for.
My own view of implementers is firm. It is always worth it, and use an external professional. I prefer the freedom to hire outside my area. I am not a fan of the local, controlled implementer style, and a two day session with travel runs about $1,500 per trip on top of fees, by my own working figure in September 2026.
I am also not a big fan of self implementation. It is often driven by a Visionary who does not want to give up control to the Integrator. A good way to start, not the long term path. Our guide to self implementing EOS covers that route.
So what comes after EOS? For most companies, a better version of EOS. For some, Pinnacle or System & Soul.
For companies past a few hundred people, Scaling Up built on the EOS foundation, which we compare in EOS vs Scaling Up. There are great things in all of these. See the wider list in EOS alternatives.
Where does AI fit in EOS, Pinnacle and System & Soul?
All three were designed before AI became part of daily leadership work. Traction predates the current AI wave by more than a decade, and the culture change AI brings is bigger than any of the three anticipated. Every system in this family needs to evolve so it does not miss that shift.
The mechanics are the same across all three. AI can collect quarterly goal status, pull scoreboard numbers, prepare the weekly meeting pre-read and capture action items from the transcript. None of that depends on which vocabulary you use.
What does depend on the leadership team is adoption. AI is a cultural change. If you have one person on the leadership team sandbagging it, it is never going to go anywhere. Once you decide, go full speed, like any change.
What stays with people, whichever system you run:
- Seats, hires and exits
- Solving the issue, not just logging it
- Consequences for a missed commitment
- The long range plan and the year's promises
- Feedback and performance reviews
- Commitments to clients and investors
See what not to delegate to AI and our hub on AI for companies running EOS, which applies to Pinnacle and System & Soul teams too.
What switching systems does not fix
I am not a big fan of calling EOS a cult. It is not. Some people are fanatic because they finally found the structure they were looking for. It is cookie cutter, which works for many companies and not for others.
But EOS only works if the right leaders are at the top. Poor leadership plus EOS is worth very little. Or maybe a little, because now the mediocre leader can get away with it, and that buys a plateau to become better from.
Pinnacle and System & Soul carry the same dependency. If people have implemented EOS and moved on, it is often because leadership was never really established in the proper way to begin with. A new system on top of the same leadership gives you the same result with new vocabulary.
I do not believe the system should mold the leader. The leader should be able to cope regardless. Our guide to leadership team development is where that work starts.
If you are weighing EOS vs Pinnacle right now, which of the four checks did you fail? Tell me, and I will tell you what I would do next.
Common questions about EOS vs pinnacle
What is the difference between EOS and Pinnacle?
EOS is a standardised operating system with a fixed set of tools taught the same way by every implementer. Pinnacle Business Guides was founded in 2019 by one of the original EOS implementers and describes its system as customizable, built around people, purpose, playbooks and performance, with a Business Guide adapting the tools to the company.
What is System & Soul?
System & Soul is a business operating system founded in March 2021 by two former EOS coaches and a former leadership organisation executive. It combines execution tools, such as an org chart, a scoreboard, quarterly objectives and a weekly sync meeting, with deliberate work on culture and team health, and it recommends a two year coached engagement.
Who created Pinnacle and System & Soul?
Both were created by people who had implemented or coached the Entrepreneurial Operating System. Pinnacle's founder was one of the original EOS implementers, and its materials describe the system as developed by experienced EOS implementers. Two of System & Soul's three founders were EOS coaches before starting it. Both set out to make the approach more flexible.
How much does System & Soul cost?
System & Soul's own site, read in September 2026, says working with a coach costs anywhere from $2,000 to $6,000 a month depending on the coach, the agreed engagement and travel, over a recommended two year engagement. It also offers lower cost do it yourself resources and workshops. Pinnacle does not publish pricing, so its fees are quote based.
Is EOS vs Pinnacle a reason to switch systems?
Usually not on its own. The EOS vs Pinnacle difference is mainly flexibility and the guide's role, so a company frustrated with EOS should first ask whether the problem is the tools, the implementer or the leadership team. A different implementer often solves rigidity. Switching systems resets the learning curve and rarely fixes a leadership gap.
What comes after EOS?
Companies that outgrow or tire of EOS usually take one of three paths: stay on EOS with a different implementer, move to a more flexible EOS derived system such as Pinnacle or System & Soul, or add a deeper framework such as Scaling Up on top of the EOS foundation once headcount and complexity grow past a few hundred people.
Your next question
Three next reads after EOS vs Pinnacle:
- EOS vs Scaling Up: sequence, not a choice
- The 4 Disciplines of Execution as a layer on any system
- 1:1 advisory with Andreas before you switch
Or see all six systems in the business operating system hub, and read our independent EOS review if you are still deciding whether to stay.
What it is: 1:1 advisory with Andreas Pettersson on whether to stay on EOS, change implementer or switch systems, from a CEO who ran EOS for years. Who it is for: leadership teams frustrated with their operating system who want an independent view before signing a new two year engagement. Book 1:1 advisory


